Past transactional information can be a great predictor of future purchase behavior. With First Direct Solutions you can access over 1 million individuals who have purchased goods or services by mail order during the last two years.

Records in Transaction Universe are 100% direct marketing responsive as they are guaranteed to have transacted.  The database is regularly updated against Australia Post’s National Change of Address and the Australian Direct Marketing Associations’ Do Not Mail file.  Records within the Transaction Universe are privacy compliant.

Records within the Transaction Universe can be selected by date of last transaction, number of transactions and value of spend. You can even access modeled age bands, gender and financial indicators.

Our account managers will work with you to develop a model that will give your organisation a targeted list based on the transactional information for your next direct marketing campaign.  

Want to know more about targeting by transaction history?