Healthy Data Habits (pdf 23kb) NEW
Priority, April/May 2007

Summary:  Discover why keeping a direct mail database clean and accurate makes good business sense. Sue Barwick and Michael Quillerat of First Direct Solutions explain.

Reducing Membership Attrition (pdf 3765kb)
Priority, October/November 2006

Summary: Victoria’s ambulance services wanted to stop losing contact with about 20,000 members a year who forget to pass on new address details.

Putting the Spotlight on Lost Customers (pdf 72kb)
Priority, January/February 2006

Summary: Keeping track of customers who have moved and forgotten to pass on their details is one of the reasons Spotlight stores has turned to Australia Post's National Change of Address service for help.

Recruiting Mystery Shoppers (pdf 6420kb)
Priority, October/November 2006

Summary: A worldwide mystery shopping company is using quality lifestyle data to successfully recruit mystery shoppers.

Interactive Advertiser uses Lifestyle Data (pdf 108kb)
Priority, April/May 2006

Summary: Quality lifestyle data is the key to higher click-through rates for Sydney-based company 3D interactive.

Building a Database of Hot Prospects (pdf 286kb)
Priority, April/May 2006

Summary: Sponsoring a question in the Australian Lifestyle Survey provided exclusive access to a profitable target market for a Sydney mortgage broker.

An Eye For Potential Donors (pdf 47 kb)
Priority, October/November 2005

Summary: A small fundraising group dedicated to improving vision around the world received higher than expected response rates by using lifestyle data to identify potential donors.

Have Data Will Travel (pdf 45 kb)
Priority, July/August 2005

Summary: Embarking on its first ever direct mail campaign, Travellers Choice has discovered the value of using a quality database.

A Good Investment for Aurora (pdf 50kb)
Priority, April/May 2005
Summary: A small specialist investment management group, Aurora Funds Management, wanted to target high-net-worth individuals, so it turned to Australia Post's Geospend.

Just the Ticket  (pdf 2.93mb) NEW
Priority, November/December 2007

Summary: V/Line targets movers and successfully gets more people on the train.

Reaching the Lucrative Movers Market (pdf 74kb)
Priority, January/February 2006

Summary: Australia's Home Hardware network of 240 stores is using a new advertising channel to reach the lucrative home movers market.

Data for Donors  (pdf 71kb) NEW
Priority, October/November 2007

Summary:  With fundraising becoming more competitive, quality lifestyle data can be the best defence.

Charity Starts with a Database (pdf 98 kb)
Priority, April 2004

Summary: Increasing its acquisition database with data from profiling with lifestyle data helped the Salvation Army with its all-important Christmas appeal.

Finding Lost Customers (pdf 46kb)
Priority, October/November 2005

Summary: Before mailing out its major annual benefits statement, the Government Superannuation Office made an extra effort to locate lost customers - and the effort paid off.

A Home Run For Yellow Pages (pdf 52kb)
Priority, July/August 2005

Summary:Yellow Pages is using Geospend to offer recent home movers access to a local directory.

Caring and Sharing  (pdf 161kb) NEW
Priority, January/February 2008

Summary:  Sharing data has helped a leading Australian charity to identify new donors and achieve outstanding campaign response rates.

Share & Share Alike 2006 (pdf 1404kb)
Priority, October/November 2006

Summary: Companies in the US and Europe have enjoyed the benefits of data co-operatives for more than a decade, but the concept has only recently arrived on Australian shores. First Direct Solutions recently launched its own data co-operative. Michael Quillerat of First Direct Solutions explains the rationale behind the data cooperatives and the opportunities for direct marketers.